Not a day goes by – at least for me – without having to convert media files to one format or another. If you too are in this situation, you need something like FormatFactory. This full featured format converter enables you to convert all sorts of multimedia files (audio, video and images) between the most popular formats, including WMV, AVI, MPG, MP3, WMA, AAC, JPG, PNG, GIF and more. What's more, FormatFactory supports all the media formats used by portable devices like the PSP or the iPhone.
The program is really easy to use – that is, once you get used to its somewhat weirdly designed- interface. Don't look for any File button or menu, because there isn't any. The option to add files to the program's interface doesn't appear until you select the target format. You can select individual files or complete folders, and also tweak some basic conversion settings if you want.
Despite its slightly confusing interface, I found FormatFactory to be a really handy, efficient application, and also one of the few I know that converts everything: photos, music and video.
